Today, ‘business’ and ‘brand’ should be so tightly intertwined, you could almost rename them ‘brandness’ - so we do.

And that’s our business - Brandness enables you to ensure your business and brand strategies are optimised for your best results.

Our services

Brandness tailors work to the needs of each client. We work with you either through a module-based or bespoke approach.

Our module approach

We have three core modules, all based on proven methodologies with proven results for SME clients. We like to call them ‘The Business Design Triumvirate’ - the definition of triumvirate being a group of three powerful things... and you don’t get much more powerful than these three in business:

High level business strategy – using the successful uPAT Framework, answering the big questions of businesses such as: ‘who are we’, ‘why are we here’, ‘where are we headed’, and ‘what does the journey look like’?

Brand – brands exist to connect and engage with customers, so where does your brand sit in this regard? Through the Brand Impressions approach, your brand is investigated resulting in a brand strategy to help you achieve your aspirations. This, of course, is tightly connected to your business strategy.

Customer – without them we don‘t have a business, so understanding them is crucial. We use a persona development methodology to facilitate deep understanding of key customer types and how to best interact with them. This also underpins the above work.

Our bespoke approach

Simply, you provide a brief and we design a solution to meet your needs.

Alternatively, you may have specific requirements around two of our other key specialites:

Facilitation - As they say, ‘teamwork is dreamwork’, but sometimes getting the best out of a team can be tricky, particularly in meetings. Having an external, independent facilitator can make all the difference. They are there, with no agenda, no preconceived ideas or positions, but purely to work with the group to get the best out of them – to challenge, cajole, explore, and hopefully help the team perform at its best to get the best outcomes. The skill of a good facilitator is not having expertise in whatever subject is being discussed, but expertise in being able to work with people to get the best out of them as individuals and the best out of the group as a whole to optimise outcomes.

Senior Management ‘Sounding Board’ - Without stating the bleeding obvious, it’s a tough job running a business, and it can be lonely at the top. So having someone outside the business you trust, that you can chew the fat with, toss ideas around with, grumble to, and generally have as a sounding board while also potentially helping keep you accountable can be very beneficial.

Our APPROACH

Brandness is not a traditional consultancy or agency – we are not here to tell you what to do. Rather we are enablers, facilitating you and your team to enable you to develop the most relevant work in the areas above, then working closely with you to facilitate the implementation of that work.

As such, all our module work revolves around team based, facilitated workshops. It is highly recommended that the work is delivered by short, sharp 90 minute online workshops, spaced to suit your situation (minimum two per week). These are huge topics and even at 90 minutes, the work can be quite draining. However, face-to-face workshops are possible (usually 2 x 6 hours) or a hybrid model can be discussed. Our bespoke work is done, well, bespoke, designed to meet your engagement needs.

The Brandness journey begins with a free 90 minute Zoom introductory / exploratory session so we can understand your business a bit more and you can fully understand what is on offer from Brandness. Many businesses find this session alone very beneficial and given it is no charge, what have you got to lose? If we both agree Brandness would be of benefit we scope the work to be done, then schedule it as appropriate - the modules are a series of eight workshops, then there is 12 months of implementation support / mentoring (up to six further workshops).

Our People

Brandness people share a common passion - to help your business be its best.

David Schloeffel - CEO (Chief Enabling Officer)

David is a highly experienced business professional passionate about helping Australian SMEs grow and optimise their success through a design centred approach to business strategy, user / customer centricity, brand, and innovation.

In a career spanning more than 40 years, David has worked with hundreds of businesses, from large corporates such as HP, Telstra, and NEC to his now preferred area of SMEs, successfully completing a large variety of projects to help build their businesses.

He has spoken widely in Australia and overseas, published papers and contributed to books, and lectured at Masters level in brand strategy.

Our expert network

Supporting David is a strong network of highly experienced people, experts in their fields, either sector based (such as food manufacturing) or capability based (such as business data analysis). These people are attached to a project as appropriate.

Reactions from previous clients

“Better than traditional strategic planning. Impacts are far reaching. Clear new direction, new goals. Empowered to reach goals.”

“Led to fundamental cultural shifts. Management more engaged, empowered and driven. Workforce more effective. Better placed to identify and recruit effective employees.”

“As we have experienced in past work facilitated by David, his ability to quickly illuminate the essence of the outcome of each of the elements of work that we undertook was outstanding; creating great value.”

“Miguel and I have had the privilege of interacting with many consultants, experts and mentors in our time in business in Australia and overseas and this engagement with David was arguably the most valuable one we have had.”

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